Are You a Facebook Flop?

Facebook F+

Facebook F+

 

If you’re not a Facebook superstar, fear not! You likely have other strengths.

In the scheme of marketing things, my Facebook fan page is NOT growing in leaps and bounds. I opened it, because it was one of the many things marketing experts tell authors we must do to sell more books! Well…I think my personal page was a help in letting my friends know that I did in fact finally finish and publish my novel, SECRET AGENT OF GOD. Much to my surprise, many of my friends purchased the book. I rather expected to give copies away to my nearest and dearest, but they beat me to it. Now if I had thousands of ‘friends’ I can see where this might be a place where people sell tons of books. But does anyone really have thousands of friends?

I actually personally know all the people on my Facebook page and I hang in there because among my small group of good people, I might actually lose touch with some of them if I was not there. Time zone differences and my multiple moves have made Facebook necessary.

As far as fan pages go, I think the successful folks in this arena truly love Facebook and are not like me, suspicious by nature and private to a fault. They like sharing. They like getting personal with just about everybody.

In my Facebook beginnings, five years ago, I was so paranoid I refused friends I didn’t know especially well and deleted people who didn’t communicate with me regularly. Suffice to say, I did not really get it. Most of my very best friends refuse to join Facebook at all. Many of us feel forced to take part.

But to the Facebook lovers, maintaining their pages is not work. To them, it’s fun. Now the new push is to start your own Facebook group. I participate in a few of the groups, but do I want to be responsible for one? Not really. Time is the real factor here. None of us has an infinite amount, so where do you spend yours?

This makes me wonder, is Facebook really for everyone? More importantly, if I feel this strongly about it, Is it even where my fiction audience lives?

I have developed a twitter addiction. Of my 3,113 followers, 80% come from Twitter. Approximately 16% come from WordPress and about 4% come from Facebook. Which means, this is already where I spend my time. Why turn myself inside out trying to be someone else?

While some people may handle both Facebook and Twitter well, most tend to fall into one camp or the other.

Writers love Twitter because we can show off how well we write flash fiction and catch phrases. It’s like Facebook for nerds. I’m sure I’ll catch hell for saying that, but I find a real discrepancy in content between the two sites. Facebook on any given day is ripe with messages about friendship, moms, sisters, confidence boosters, pictures and films about cats, dogs and babies. On Twitter I find news, poetry, art, and quotes from the great thinkers, writers, and historians of our time.

Twitter is not as much of a popularity contest as Facebook. A business person may have as large a following as a celebrity. So, do you spend the bulk of your time Facebooking, WordPressing, Tweeting or Instagraming? Do the math. There’s strength and truth in numbers.

And if you’re feeling charitable, please “Like” my page!

Looking for a fast-paced, thriller with a touch of romance? Uncover the SECRET!

Thanks for reading and keep writing!

Overwhelmed in the T.P. Aisle?

Do you think about BRANDING much? Branding is the new buzz word. Every product on the market has a brand or brands. 

I find the number of choices overwhelming at times. Here I am in the toilet paper aisle, just trying to get through all the options. Drowning in a world of excess, where does one begin?

 

www.eileenslovak.com

The T.P. Aisle at Giant Supermarket

 

I refer to my trusty coupons for guidance:

www.eileenslovak.com

Coupons!

  • If I buy two packages of one brand, I can save $1.00.
  • If I buy one mega roll I can save $1.25.
  • If I buy one package of toilet paper and one package of paper towels of the same brand, I can save $1.00.

Suddenly my head is spinning! Then, I look at the prices of these brands: $8.99, $9.99. Are they serious? They do know what we use this stuff for? Right?

I think about how my kids go through it like it grows on trees. Oh, yeah, right.

My husband loves to tell the story of his days growing up in Ireland and the one room schoolhouse with the outhouse where all he had to use were old squares of newspaper. Ouch!

I try to think about which brand my family prefers. My husband suggests, “you know, get the ‘cushy’ kind, I hate that thin, skimpy stuff.”

Several different brands that claim softness and extra cushioning. These cushy on the ‘tushy’ types all look the same to me. I try squeezing a few to see if one feels better than another. It reminds me of a commercial from my youth. Advertising at it’s best, this is forever etched on my brain. Still, what makes one brand better than another?

www.eileenslovak.com

“I claim the 5th. Hey, it worked for Lois Learner”
-Licorice

 

In the end, I rely on some insider knowledge from my manufacturing days. You may or may not realize store brands are typically made by one of the major producers of any given product line.

Great Value is a Wal*Mart Brand

Great Value is a Wal*Mart Brand

Think about it. Supermarkets are in the business of selling food not manufacturing it.

What happens is, a private label, designed by a graphic artist, is placed on the bottle of finished product, the same product with the well-known name that might even be merchandised on the shelf right next to the store brand, but at a higher price.

The added cost of the specialty brand pays for advertising and marketing. The branded company is betting on your loyalty to their name brand to keep their share of the market place.

I pick up the trusty store brand toilet paper and place in my cart, tossing the coupons aside for a savings of $2.00 or $3.00 a package at times. Every week I save 25-30% at the supermarket by shopping the sales, selecting store brands, and using coupons where it makes sense. Every penny saved puts me closer to developing my brand, www.eileenslovak.com.

Thanks for reading!

For more fascinating facts about toilet paper see:

http://encyclopedia.toiletpaperworld.com/surveys-stories/toilet-paper-statistics

http://www.consumerreports.org/cro/magazine-archive/may-2009/home-garden/toilet-paper/overview/toilet-paper-ov.htm

Bored!

The name game. What’s in a name? Well, we’ll see! I just changed the name of my blog and my twitter page. I’m a little bored with my current set up so I’m changing things up.

Lately, I’ve held my breath,

waiting for a gust of fresh air about book promotion and my writing life…

and I then I started turning blue…

wow! That sucked.

I knew I needed a new focus!

I think we can all agree that no one cares to hear any more advice about writing. Writers aren’t really experts on writing anyway. We know what is working for us and that’s about it. Here’s what I’ve learned in eight years of trying to become a professional writer…read more…write more…edit everything twenty-five times before you publish it and then hire an editor…done! That’s all I know! So I will continue to post short solitary fiction that doesn’t fit “Seeing Scarlet” and the odd poem here and there (see The Authors Spouse).

As regards book marketing…three months in and I’ve already had it. I wasn’t cut out for this BS! Buy my book, don’t buy my book, whatever! I wrote it for readers but so did a few million other authors who are selling on Amazon’s site. It’s a fast read. Many folks seem surprised by how much they enjoy it and that there’s humor in the book. Maybe the title scares them a bit. I know eventually word will get out. Meanwhile, I’m working on the sequel to “Secret Agent of God” and writing some more shorts of “Seeing Scarlet”:

https://www.smashwords.com/books/view/332370

https://www.smashwords.com/books/view/341537

Book Sales:

I have experimented with different promos and what have you. Here’s what I found: twitter and Facebook ads will get you more followers, but do those translate into book sales? I’m not sure. You need to focus your energy on finding people who read, plain and simple. I leave my business cards with my book links in libraries and at restaurants I frequent, everywhere that I can:

Business cards

Business cards

If someone asks me what I do, I tell them I’m a writer, and eventually give them my card.

I post flyers on community selling boards. You have to do this often since most remove them weekly.

People who read buy books. You need a presence on book reading sites.

Pricing: I did some pricing strategy research recently. So many authors are giving their books away or selling their e-books below $2.99 or for $.99 that if you do try to sell your fiction at a higher price you may suffer from lagging sales. My best sales price so far has been  a .99 promo for the e-book but if I always make it .99 then I’m forced to make it free for promotions. Amazon promotes books that are under $2.99 or .99 and take part in the kindle countdown deals, so there you have it. Why not allow Amazon to do what they do best, which is promote stuff like books.

Thoughts on free: I’m a hold out on free. If you want to read my free works please click over to the short story tab or read this blog. There’s something discouraging about busting your butt to write a good novel and then giving your book away. I give my book away to family, my best friends, the library, for fundraisers, etc. So, I’ll let you know how this works out, but for now my e-book is $2.99 and the paperback is $9.95 or $8.95 for prime members. I will occasionally run a .99 promo. The e-book cost less than a gallon of gas or a gallon of milk or a fancy coffee, and I promise it’s worth it, so that’s that. Here’s the link:

http://www.amazon.com/Secret-Agent-God-Eileen-Slovak/dp/1492868191/ref=sr_1_1/178-9819668-1912011?ie=UTF8&qid=1397322662&sr=8-1&keywords=eileen+slovak

Book promotion in general. I come from a sales and marketing background and I would still much rather promote someone else’s work on twitter, my author page or my blog than my own. If I’ve read the book and liked it I may put a review up there as well. I don’t write bad reviews because I have no interest in hurting a fellow writers feelings in a public way. I leave that to the haters. If I have read a sample of your book and didn’t care for it I won’t read any more of it. If you asked for feedback, I will be honest in a private message. If you can’t handle my honest opinion please don’t ask me. I’m one person with one opinion. If you don’t like my opinion, ask someone else.

About Facebook, I keep my personal Facebook page for family and close friends and my Facebook Author page for writing stuff. Please don’t be offended if I divert you to my public page. This way I don’t bore my family and friends with too much book stuff and I don’t have to bore you with pictures of my kids playing sports and my cat.

OK, sometimes Licorice appears in both places. She’s my first ‘Beta reader’ or ‘Beta listener’ since I’m pretty sure she can’t read, although, I strongly suspect she might be trying to figure out how to use the toilet and turn door knobs and is smarter than some humans.

Licorice

Licorice

Since Facebook is really not my thing, I prefer to put a variety of other authors book links on my author page for my fans because how often can I talk about my book without being a total bore and most of them have already read it. I read a post by another writer complaining about authors posting their book links, looking for likes on their pages. I guess if you are famous I can see where that might bug you. I’m not famous but I have some followers who read. If you need some help, send me message, a link or whatever. Some nice writers helped me when I was a flailing newbie and I’m happy to help others in any way that I can.

On my Facebook author page, https://www.facebook.com/authoreileenslovak I will also be adding some pictures and quiz type things about my book, “Secret Agent of God” since it is about Maryland and several readers have begun asking things like, “Is this character based on this person or that person” and “which little Bay front home was Gram’s?” Things like that. I thought it would be a fun exercise and like I said, when I’m not writing, I’m bored.

My favorite medium is twitter. https://twitter.com/EileenSlovak I do follow back unless you are crazy, perverted, naked, racist, bigoted, or exclusively only selling followers. I consider twitter a place where writers like me with ADD and OCD can connect with my audience and with like minded people who also have short attention spans. I love that on twitter I can show off my writing prowess with ‘quippy’ catchy phrases in 140 characters or less. If that audience is 3 people, so be it. If it’s one person, well it’s that much more intimate now isn’t it? Actually, I have a great following on twitter, so join me and if I like your tweets, I’ll share them. Incidentally, I’m trying to get these hash tags off the ground: #Janice #SAOG.

So, my future promotional energy, which is waning as we speak, will go in this new direction. Because I’d rather be writing than doing anything else and for Indies this is a challenge!

So what do I really want to blog about? Being a female writer over 40 with kids who run rings around me and about things I laugh about with my girlfriends. What else occupies my mind? Sometimes I have bizarre thoughts that I’d like to share. I truly miss having fun. To those of you who stuck it out through my boring phase, thank you and wake up!!! Things are going get spicier around here. I’m turning this thing around, putting it in reverse and spinning a few wild donuts in parking lot near you! Come along for the ride, which, I’m just saying, could get wild at times.

Next blog topic: Are you overwhelmed by all of the options in toilet paper?

Thanks for reading and keep writing (and reading!)

 

Meet Guest Author Eileen Slovak

Eileen Slovak:

This is so exciting! Let me know what you think all. Thank you for the support! Contact Chris, he has a great thing going here.

Originally posted on Chris The Story Reading Ape's Blog..... An Author Promotions Enterprise!:

Eileen SlovakHello all! My name is Eileen Slovak and I am an author. Wow! It feels weird to say that. I just published my debut novel, “Secret Agent of God” with the help of Createspace and so far, it has been quite an adventure.

SS1What can I tell you about me?

  •  People always assume I am an extrovert when I am really an introvert. Some folks will even spend a considerable amount of time arguing the point with me.

  •  Running helps me think more clearly and I like that it is the closest thing to flying that we humans can do without equipment.

  • SS2 I love that thinking outside the box is finally trending because I have never found a box that fit properly.

  •  I strongly believe wine and chocolate when consumed regularly make for a more pleasant existence on earth and it bothers me they are not on the…

View original 589 more words

Author Interview on Facebook! Join in!

Author Interview on Facebook! Join in!

https://www.facebook.com/events/287455714745736/?ref=22&source=1

Hello friends!

Please join me this Sunday night, 3/30, @ 6pm for a Facebook ‘Spotlight’ interview to discuss my debut novel “Secret Agent of God”. Please click ‘Going’ if you might be able to attend online.

The novel is a spiritual thriller about a young woman named Janice Morrison who uses her prophetic abilities to thwarts a terrorist attack on US soil. According to fans, ‘Secret’ is a very fast read, with oddly enough, humor and a touch of romance. Janice has some interesting character flaws including her attempts to get a handle on her potty mouth and a tendency to fall for the wrong sort of guys. Janice’s life is pretty much a train wreck but she manages to find humor in it. A ‘catholic in progress’, Janice’s underlying faith struggle is the novel’s major theme.

Thanks for visiting my blog and I hope to hear from you Sunday night!

 

http://www.amazon.com/Secret-Agent-God-Eileen-Slovak-ebook/dp/B00IDEI76Y/ref=sr_1_1?ie=UTF8&qid=1396117102&sr=8-1&keywords=eileen+slovak

#Putting Some Win in Your Sales

Question for the week:  Can you sell your words without selling your soul?

If you directly show the desire to sell something or worse, call yourself a Salesperson, can you escape negative connotations? 

Slimy Salesman Image

The word Salesman calls to mind images of polyester leisure suits, used cars and telemarketers hawking something you don’t want, refusing to take no for an answer.

Funny how words work.  The alternate spelling of the word, sails, invokes much lovelier imagery:

Croatia Yacht Charter Sailing Catamarans

Is sales really such a dirty word?  As consumer’s we like to buy things.  So, are salespeople villains?

Is it because it seems so desperate to have to ask, “would you like to buy this?”

Or is it because we like to kid ourselves that we are not being sold to every minute of every day?

As Authors, we shudder at the thought of having to sell our books; it’s not just about book signings and readings anymore, subtle selling events.  At the mere suggestion of promotion, we cry out:  “I thought the Publisher did the selling?”  Maybe once upon a time, when Agents were more like Fairy Godmothers.

Fairy Godmother

The selling starts long before the story is even printed.  First, we have sell our manuscript to an Agent, then it’s (hopefully) sold to an Editor and Publisher.  If we are fortunate enough to find success, the expectation remains, we will do our part literally, to get the word out about our book and sell it to the public.

Even with twelve years in Sales and Marketing experience under my belt, it took a long time to come to terms with this fact.  I thought I’d escape selling by becoming a writer.  The jokes on me!

As a salesperson I preferred to view my job as educating people on a quality product.  I chose to offer a service or fulfilled a need.  Of course, in doing so, I was in fact, selling something. My sales improved when customers viewed me as likable or better yet, as possessing a sense of humor.

Can selling a book be so different from selling some other type of product?  How do you make yours the one people want to buy like some of the blogs turned books that sky rocketed to success:  Author Julie Powell’s, “Julie and Julia” or “Fifty Shades of Grey”, by E.L. James.

“Julie and Julia”, by Julie Powell, (Little, Brown)

With  416, 039 bloggers just on WordPress alone, and how many are seeking book deals, has this ship already sailed?

Okay writers, time to get creative!

In Writer’s Digest, September 2012 issue, Author, Laura DiSilverio used Pinterest to show the items in her character Gigi Goldman’s wardrobe, to promote her book.  Clever.

At the Unicorn Writers Conference, self published Author, Joseph J.   Bradley handed out bookmarks instead of cards, which included the book cover, a brief plot synopsis and all of his pertinent information.  Smart.

Candace Knoebel, a blogger/Author I discovered here on WordPress.com, produced a book trailer for the release of her new book, “Born in Flames”.  Inventive.

http://www.youtube.com/watchv=bu5qbaMXxh0&feature=share

I love this idea.  For me, writing is visual.

Small businesses have used t-shirts, magnets, direct mail campaigns, pens, pencils, golf balls and ball caps among other things to help promote their businesses for years.  Maybe your character likes to play golf?

Over the summer, I saw an airplane banner advertising wine.  It did make me a little thirsty.

Airplane banner

Skywriting would work, after all, it was a big hit for the Wicked Witch Of The West.

Skywriting Spells Out, “You Didn’t Fail”.

Writing the book it seems is only half the battle.  The challenge is before us to seek out  the next best way to sell our work without sacrificing integrity.

For now, my mission is to finish writing what I hope will be a quality novel that might fulfill a need to read, with hope that readers will find my characters likable and maybe even entertaining.

Thanks for reading and keep writing!