Are You a Facebook Flop?

Facebook F+

Facebook F+

 

If you’re not a Facebook superstar, fear not! You likely have other strengths.

In the scheme of marketing things, my Facebook fan page is NOT growing in leaps and bounds. I opened it, because it was one of the many things marketing experts tell authors we must do to sell more books! Well…I think my personal page was a help in letting my friends know that I did in fact finally finish and publish my novel, SECRET AGENT OF GOD. Much to my surprise, many of my friends purchased the book. I rather expected to give copies away to my nearest and dearest, but they beat me to it. Now if I had thousands of ‘friends’ I can see where this might be a place where people sell tons of books. But does anyone really have thousands of friends?

I actually personally know all the people on my Facebook page and I hang in there because among my small group of good people, I might actually lose touch with some of them if I was not there. Time zone differences and my multiple moves have made Facebook necessary.

As far as fan pages go, I think the successful folks in this arena truly love Facebook and are not like me, suspicious by nature and private to a fault. They like sharing. They like getting personal with just about everybody.

In my Facebook beginnings, five years ago, I was so paranoid I refused friends I didn’t know especially well and deleted people who didn’t communicate with me regularly. Suffice to say, I did not really get it. Most of my very best friends refuse to join Facebook at all. Many of us feel forced to take part.

But to the Facebook lovers, maintaining their pages is not work. To them, it’s fun. Now the new push is to start your own Facebook group. I participate in a few of the groups, but do I want to be responsible for one? Not really. Time is the real factor here. None of us has an infinite amount, so where do you spend yours?

This makes me wonder, is Facebook really for everyone? More importantly, if I feel this strongly about it, Is it even where my fiction audience lives?

I have developed a twitter addiction. Of my 3,113 followers, 80% come from Twitter. Approximately 16% come from WordPress and about 4% come from Facebook. Which means, this is already where I spend my time. Why turn myself inside out trying to be someone else?

While some people may handle both Facebook and Twitter well, most tend to fall into one camp or the other.

Writers love Twitter because we can show off how well we write flash fiction and catch phrases. It’s like Facebook for nerds. I’m sure I’ll catch hell for saying that, but I find a real discrepancy in content between the two sites. Facebook on any given day is ripe with messages about friendship, moms, sisters, confidence boosters, pictures and films about cats, dogs and babies. On Twitter I find news, poetry, art, and quotes from the great thinkers, writers, and historians of our time.

Twitter is not as much of a popularity contest as Facebook. A business person may have as large a following as a celebrity. So, do you spend the bulk of your time Facebooking, WordPressing, Tweeting or Instagraming? Do the math. There’s strength and truth in numbers.

And if you’re feeling charitable, please “Like” my page!

Looking for a fast-paced, thriller with a touch of romance? Uncover the SECRET!

Thanks for reading and keep writing!

#Putting Some Win in Your Sales

Question for the week:  Can you sell your words without selling your soul?

If you directly show the desire to sell something or worse, call yourself a Salesperson, can you escape negative connotations? 

Slimy Salesman Image

The word Salesman calls to mind images of polyester leisure suits, used cars and telemarketers hawking something you don’t want, refusing to take no for an answer.

Funny how words work.  The alternate spelling of the word, sails, invokes much lovelier imagery:

Croatia Yacht Charter Sailing Catamarans

Is sales really such a dirty word?  As consumer’s we like to buy things.  So, are salespeople villains?

Is it because it seems so desperate to have to ask, “would you like to buy this?”

Or is it because we like to kid ourselves that we are not being sold to every minute of every day?

As Authors, we shudder at the thought of having to sell our books; it’s not just about book signings and readings anymore, subtle selling events.  At the mere suggestion of promotion, we cry out:  “I thought the Publisher did the selling?”  Maybe once upon a time, when Agents were more like Fairy Godmothers.

Fairy Godmother

The selling starts long before the story is even printed.  First, we have sell our manuscript to an Agent, then it’s (hopefully) sold to an Editor and Publisher.  If we are fortunate enough to find success, the expectation remains, we will do our part literally, to get the word out about our book and sell it to the public.

Even with twelve years in Sales and Marketing experience under my belt, it took a long time to come to terms with this fact.  I thought I’d escape selling by becoming a writer.  The jokes on me!

As a salesperson I preferred to view my job as educating people on a quality product.  I chose to offer a service or fulfilled a need.  Of course, in doing so, I was in fact, selling something. My sales improved when customers viewed me as likable or better yet, as possessing a sense of humor.

Can selling a book be so different from selling some other type of product?  How do you make yours the one people want to buy like some of the blogs turned books that sky rocketed to success:  Author Julie Powell’s, “Julie and Julia” or “Fifty Shades of Grey”, by E.L. James.

“Julie and Julia”, by Julie Powell, (Little, Brown)

With  416, 039 bloggers just on WordPress alone, and how many are seeking book deals, has this ship already sailed?

Okay writers, time to get creative!

In Writer’s Digest, September 2012 issue, Author, Laura DiSilverio used Pinterest to show the items in her character Gigi Goldman’s wardrobe, to promote her book.  Clever.

At the Unicorn Writers Conference, self published Author, Joseph J.   Bradley handed out bookmarks instead of cards, which included the book cover, a brief plot synopsis and all of his pertinent information.  Smart.

Candace Knoebel, a blogger/Author I discovered here on WordPress.com, produced a book trailer for the release of her new book, “Born in Flames”.  Inventive.

http://www.youtube.com/watchv=bu5qbaMXxh0&feature=share

I love this idea.  For me, writing is visual.

Small businesses have used t-shirts, magnets, direct mail campaigns, pens, pencils, golf balls and ball caps among other things to help promote their businesses for years.  Maybe your character likes to play golf?

Over the summer, I saw an airplane banner advertising wine.  It did make me a little thirsty.

Airplane banner

Skywriting would work, after all, it was a big hit for the Wicked Witch Of The West.

Skywriting Spells Out, “You Didn’t Fail”.

Writing the book it seems is only half the battle.  The challenge is before us to seek out  the next best way to sell our work without sacrificing integrity.

For now, my mission is to finish writing what I hope will be a quality novel that might fulfill a need to read, with hope that readers will find my characters likable and maybe even entertaining.

Thanks for reading and keep writing!