Chocolate, Wine & Dying Anyway? May as well enjoy ourselves!

Here’s hoping you enjoyed some red wine and dark chocolate yesterday in honor of St. Valentine’s Day!

I know I did.

WP_20130519_005

Handmade chocolates wwww.eileenslovak.com

 

DSCN3229

Brunello di Montalcino Casanova di Neri 2006 http://www.eileenslovak.com

Like you, I chose to ignore reports like the the JAMA Network study Resveratrol Levels and All-Cause Mortality in Older Community-Dwelling Adults which indicates there may after all, not be any real health benefits of consuming red wine and dark chocolate.

It was a lovely dream.

Based on this news will chocolate and red wine lovers cease our habits now that these guilty pleasures will not necessarily add years to our lives?

Unlikely.

There are still benefits that extend beyond the mere enjoyment wine and chocolate…like happiness.

The mood elevator Phenylethlamine a naturally occurring amine, best known as the “love drug” produced by our bodies when we fall in love is also found in chocolate. Some researchers say that if you crave chocolate or any other food, you may merely be deficient in one or more nutrients, vitamins or minerals like magnesium.

You could resolve this issue in the case of magnesium by eating seeds/nuts, green leafy vegetables or by taking a supplement. There is no need to turn to chocolate.

Do we drink red wine for its health benefits such as the presence of Polyphenols, U.S. National Library of Medicine as antioxidants? Or do we drink it because we like it and it makes us happy?

Tuscana & autumn 159

My hubby in Tuscany! http://www.eileenslovak.com

My family lived in Italy for three years. Over which time we spent many a weekend in the Chianti region, where the JAMA study was conducted.

Should we stop visiting wineries and frequenting chocolate festivals because these lovely tangibles have reverted to mere vices and are therefore unhealthy?

DSC00151

Nick and Kat at Villa Matilde in Cellole, Italy http://www.eileenslovak.com

Link to Villa Matilde

Fall and Winter 2010 004

Chocolate Festival in Teano, Italy http://www.eileenslovak.com

After three years of traveling throughout Italy, I can verify by my own experience, the inherent joy of the Italian people. What I cannot do is prove that red wine and chocolate are the reasons for this happiness. It is a good theory, and one that scientists may consider for their next study.

tuscany 069

Me in Tuscany!!!! http://www.eileenslovak.com

Until then, cheers with chocolate on top!

Thanks for reading and keep writing!

Link to my E-Book!

 

Advertisements

Apologies & Book Sales Analysis

Twitter190c417_jpg

 

Apologies!

I’ve been away for awhile, and I apologize for completely abandoning my blog and WordPress over the last few months! THANK YOU to all who remained loyal to my site during my absence. Some personal issues crept up: a new job, my Mother (who has dementia) moving near us, writing a new book, family, children, sports and so on. Everyone has busy lives, right? Is this any excuse to give up my blog? Not really.

The first thing I noticed when I came back to my site was that it needed a major face-lift. I’m trying out this new, colorful theme. Please let me know what you think.

Paperback vs. E-Book

This morning, since I am writing a new novel, I was motivated to analyze my book sales since the publication of my first novel in January of 2014, “Secret Agent of God: the Captive Clairvoyant” which is available in both paperback and e-book formats. I consider my first book to be my sales guinea pig.

Here is what I discovered. Although it may not be terribly shocking to seasoned Authors, it might help some new Authors who are in the process of publishing their first book.

I had originally planned to only publish my second book in e-book format since unit sales of my e-book are 5X the sales of my paperback. However, the sales dollars generated from my paperback, while not record setting, are almost 8X the sales of my e-book. Huh?

I attribute this to one thing (tried and true publishing 101): in person sales. Working book fairs, craft shows, farmers markets, donating books and simply talking about my book to people I know or meet has generated more sales dollars than anything else. You can actually make a decent margin on purchasing books and re-selling them yourself. Where this hurts you is in Amazon ranking where you get zero credit for these sales.

This is the paper I used to work for. One of the articles I wrote for the paper helped spark the idea for my first novel. A few years later, the paper covered a book fair where I was one of the Authors. Ironic?

Bay Weekly

FREE, Countdown Deals and Full Price Sales:

I will try any advertising method just out of curiosity. Free does help your sales rank but I always wonder if anyone reads the free books they download. I rarely get around to reading free books and am more motivated to read a book I paid for even if I only pay .99¢ for it. However, my unit sales from year one, where I stubbornly refused to give my book away for free to my second year when I completely caved enjoyed a 90% unit “sales” bump.

That being said, I tried the .99 price point for my book and did not like it. I felt cheap! I felt like I needed a shower after every sale. Furthermore, I did not in reality, sell more books at that price point than I did when my book was priced at the golden number of $2.99.

Paid Advertising:

Yes, I tried this too. I found out I’m really good at spending money. This is the reality of advertising. Advertising is a mode of spreading the word about your book. I look at advertising the same way I view gambling, never spend more than you can afford to lose. There are multiple factors involved in a good campaign and you need to analyze what you did right and wrong. It helps to start with a good product, but even a good product can be sabotaged by a bad campaign. If I could afford it, I would hire someone to do this for me.

With Amazon advertising I managed to spend 6X what I actually made in sales. However, I did experience a huge increase in KENP, Kindle Edition Normalized Pages Read. Huh. Amazon pays royalties on these which is a nice bonus. The hope is that after reading some of your book, the reader is inspired to purchase it.

I have very little success with Facebook advertising, but I also have a small following there. Why? I really do not like Facebook. I quite often resent it. I keep my account because if I do not, I know that I will lose track of people who no longer live in my general vicinity which constitutes most of the people I know. Sound familiar?

I have had the most success with Twitter advertising because I love Twitter and have a considerably better following there. Make sense? I engage more there. And I feel as though the advertising capability is better suited for targeting, better reporting and allows me to customize my own campaign. Actually, I have fun with all of the charts and graphs and statistics they offer and therefore will actually go look and find out what I did wrong and right.

TWEET HIGHLIGHTS

Top Tweet earned 404 impressions

& Secret Agent of God: The Captive Clairvoyant via

So what have I learned? I have learned that I need to continue to diversify my marketing efforts. Free is OK if I only use it on occasion, but free is not a price point, it is only free. I like Twitter! I need to remember to blog once in awhile. I need to advertise wisely and not just roll the dice and then be to be lazy to do the analysis.

And by the way, I am running a Kindle Countdown Deal starting February 8th until February 15th. Check out my book if you dare!

Thank you for reading and keep writing!