Gotta Love Google!

Funny story…well only if you’re not me!

Soooo in the early 2000’s I left my executive position in manufacturing firm to raise a family.

I had this 401(k) money to rollover. I did some research and I asked my husband for some advice. I decide to invest some of the money in mutual funds and I picked a few stocks that I thought were interesting…this was 2004…and I picked Starbucks and Google.

At the time I had a fair amount to invest. I wasn’t planning to invest all of the money in one stock, but I planned on investing about $5,000 in one of these stocks.

My husband said “this Google seems very risky, Starbucks seems to more reliable”.

I bought $5,000 worth of Starbucks shares. It was under $20 per share and is valued today at $113 per share.

Starbucks did okay. The stock split. The earnings were good. Solid. Reliable. My husband was right about that.

Now let’s just pretend I put the money in Google. In 2004 it was valued at $85 a a share. The stock had just gone public. Google is currently valued at around $3k per share, then there are stock splits and incremental gains to consider. But just doing basic math, I would have purchased about 59 shares. Those shares would be worth around $177K today.

I guess the moral of this post is…listen to your gut! If there is one thing that has always been true and has never steered me wrong it is this.

Now maybe being wealthy is simply not my fate. I’ve had many a ‘brush’ with wealth and fame only to land smack on the other side broke and without recognition. So I think this is true. It simply was not in the cards for me.

But Google has brought me some karmic gifts. I write these wine posts and miraculously Google loves my top ten wine posts!

Google Buttery Chardonnay under $20 and my post from 2014 is still well ranked.

In the Google search “Buttery Chardonnay under $15” the same post pops up!

My new post “Buttery Chardonnay for under $10” is making Google headway.

In these Google searches my ‘top ten’ wine posts are often top ten in the search engine so that’s something isn’t it? Who needs $180K, right???

Finally, I was getting ready to update my wine bottle photos from the 2014 Buttery Chardonnay under $20 post because the current photo quality with the new phones is far superior, but Google images searches show these photos are ranking so now I don’t dare!

How do you measure success? This remains the eternal question. Whatsoever your definition, I hope you find it!

Book Marketing Blunders

How a fellow blogger solved the mystery of my lagging Euro sales.

www.eileenslovak.com http://www.eileenslovak.com

 

We all need a little help now and again especially at book marketing. I freely admit to being a novice. I literally learn everything the hard way because it just suits my personality. My novel SECRET AGENT OF GOD has only been ‘out on the street’ since the end of January, but since then, I have learned an enormous amount about book marketing ─ mostly the hard way. If you are like me, you know how difficult it is to know where to invest your energy and marketing efforts. There are so many avenues promising to promote your book. I find it yet another mountain I now need to climb.

On the upside, every road I take leads to another discovery, so as with the writing journey and the publishing journey, I remain optimistic about this one.

I go with my old standby of reading what all of you have to say and then finding the consistencies there. Then again, what works for me may not work for someone else. I am extremely fortunate that some successful writers, marketers, tweeters and bloggers have discovered me and for whatever reason, have not given up on me when I certainly would have. I am simply not that techno savvy.

  • What is working so far? I added an Amazon Author page: http://www.amazon.com/author/eileenslovak
  • I joined AuthorsDen.com: http://www.authorsden.com/visit/author.asp?authorid=181819
  • I have put more effort into LinkedIn, http://www.linkedin.com/pub/eileen-slovak/70/7ab/abb/ but could still use some tips on navigating the site. I don’t find it as user-friendly as other sites. I did discover the “The Writers Network” there and found some great new contacts.
  • I have put more effort into content on my Facebook Author page https://www.facebook.com/authoreileenslovak and I try to learn from those who do the job way better than I do like https://www.facebook.com/MelissaFosterAuthor and https://www.facebook.com/blakely.bennett.
  • Recently, I was fortunate enough to stumble into the Facebook of Shah Fazli who interviews people on his site, http://shahsight.blogspot.de/2014/04/eileen-mcguire-slovak.html . We had a date set and I was promoting the event or so I thought. I failed to understand the ‘invite’ button is there for a reason. I get it NOW. It was still a great experience and if you are an author or an artist, I recommend you get on Shah’s calendar and look for other sites like his. Those of you who grew up with Facebook, and to whom social media is second nature, are laughing your butts off at people like me who only joined for the first time in 2009. I had to ask my niece “What’s a status?” Since then, I have come a long way.
  • I have also found some terrific groups within Facebook, like “Writers Group” and “Review Seekers” among others. Balancing all of it and narrowing it down time wise is the greatest challenge. You have to decide where to focus your efforts.
  • I registered for a few Book Fairs for this May and June: www.gaithersburgbookfestival.org and http://frederickbookfestival.com/ and http://t.co/3HWSen2nye
  • Despite my raging commitment issues, I have continued to blog, somewhat sporadically but with a measure of consistency. Blogging helps me feel as though I have some control over my destiny and some voice out there in the blog-o-sphere. Through blogging, I have discovered some amazing writers and supporters and it is where I feel the most present in my marketing efforts. It took some time to get to a point where I did not fear it. I still hide a bit. The quality blogs and the effort the writers put into them is so tremendous that I am always amazed when someone follows mine. One such superior blogger was the person who solved this Euro sales dilemma of mine, which I promise I am getting around to explaining.
  • I have become obsessed with twitter thanks to folks like @seumasgallacher, @DaniseCodekas, @ProofreadJulia, @SinnaptixEdits and so many more.
  • I have also tested out twitter and Facebook ads. Both seem to bring new followers but do they really add any book sales? It is hard to say. I do like the great reporting that each site offers once the ad has run. Maybe this is just because I am an ex-sales, marketing and inventory management geek. Charts, graphs and data thrill me to no end.
  • As I was perusing all of this wonderful charted information from twitter, I made a few discoveries. I have a great European following but sad Euro sales. I had a chat with an ad exec from twitter about it and he mentioned that it might be a good idea for me to focus my ads on English-speaking countries since my book is only available in English. I actually laughed aloud at what an idiot I was, marketing my book to whole world when it was only available in English. I still like to tweet the links to the e-book with the idea that kindle converts to other languages but one I must become more aware of my audience.

Now here is where it all comes together…I was fortunate enough to stumble upon a blogger who posts articles about authors. In truth, he found me. I printed out the article requirements over a month ago, and have had it in my “to do” pile on my desk since then. As much as I wanted to do it, I had too many other things to do. That and I get self-conscious talking about myself as the article required. The page finally made it to the top of the pile and I followed all the directions for how to create the post, pictures links, etc. I sent it off certain I had done everything correctly.

The blog is by a UK blogger. I forgot to send the UK link to my book. Go ahead and say it, “Duh!” I really loathe that expression but it is fitting sometimes.

This was when the light bulb finally flicked on. I have completely neglected promoting that UK book link or any of the other links. Sales 101.

So I would like to thank http://thestoryreadingapeblog.com/ first for following me, second for not giving up on me while I stumbled around with social media, third, for helping me discover the answer to my UK sales problem and finally, for the post that will run tomorrow on his blog.

Thanks everyone for reading and Cheers!

Novel Acknowledgements

www.eileenslovak.com http://www.eileenslovak.com

Thank you!

Grazie!

شكرا

¡gracias

谢谢

σας ευχαριστώ

ありがとう

merci!

The bulk of the work of writing takes place in a solitary room. It happens between a writer and his or her computer. However, even for Indie writers, creating a finished product, producing a physical novel from the ramblings of the mind is not really a solo act.

Editors, proofreader’s, cover designers, interior layout designers, writers groups, beta readers, family and friends all contribute to the process. Although, those who put up with the most, often receive the least amount of gratitude. For example, the family members who endure the last-minute thrown together dinners because the words were flowing or tolerate the mood swings when characters are not cooperating. And the friends who read the early and not so great versions of our work, but still offer honest feedback, while remaining supportive.

So, to my entire support network: Thank you! Here is a glimpse of the Acknowledgement page of “Secret Agent of God”:

Secret Agent of God Secret Agent of God

 

There is every possibility, I will have forgotten to thank someone. Please know that this is not intentional. There is also a real possibility, that I might thank someone who will never even read my book. Some of my very best friends don’t follow my blog, or my twitter feed, and do not even have Facebook accounts. That’s OK, they have my back and for that I am forever grateful.

Oh and by the way, the first person to like this blog post on http://www.wordpress.com, will receive a free, signed copy of my new novel. It only seems fitting, since this is where my public writing journey began, to say thank you with a gift.

Thanks for reading!