Overwhelmed in the T.P. Aisle?

Do you think about BRANDING much? Branding is the new buzz word. Every product on the market has a brand or brands. 

I find the number of choices overwhelming at times. Here I am in the toilet paper aisle, just trying to get through all the options. Drowning in a world of excess, where does one begin?

 

www.eileenslovak.com
The T.P. Aisle at Giant Supermarket

 

I refer to my trusty coupons for guidance:

www.eileenslovak.com
Coupons!
  • If I buy two packages of one brand, I can save $1.00.
  • If I buy one mega roll I can save $1.25.
  • If I buy one package of toilet paper and one package of paper towels of the same brand, I can save $1.00.

Suddenly my head is spinning! Then, I look at the prices of these brands: $8.99, $9.99. Are they serious? They do know what we use this stuff for? Right?

I think about how my kids go through it like it grows on trees. Oh, yeah, right.

My husband loves to tell the story of his days growing up in Ireland and the one room schoolhouse with the outhouse where all he had to use were old squares of newspaper. Ouch!

I try to think about which brand my family prefers. My husband suggests, “you know, get the ‘cushy’ kind, I hate that thin, skimpy stuff.”

Several different brands that claim softness and extra cushioning. These cushy on the ‘tushy’ types all look the same to me. I try squeezing a few to see if one feels better than another. It reminds me of a commercial from my youth. Advertising at it’s best, this is forever etched on my brain. Still, what makes one brand better than another?

www.eileenslovak.com
“I claim the 5th. Hey, it worked for Lois Learner”
-Licorice

 

In the end, I rely on some insider knowledge from my manufacturing days. You may or may not realize store brands are typically made by one of the major producers of any given product line.

Great Value is a Wal*Mart Brand
Great Value is a Wal*Mart Brand

Think about it. Supermarkets are in the business of selling food not manufacturing it.

What happens is, a private label, designed by a graphic artist, is placed on the bottle of finished product, the same product with the well-known name that might even be merchandised on the shelf right next to the store brand, but at a higher price.

The added cost of the specialty brand pays for advertising and marketing. The branded company is betting on your loyalty to their name brand to keep their share of the market place.

I pick up the trusty store brand toilet paper and place in my cart, tossing the coupons aside for a savings of $2.00 or $3.00 a package at times. Every week I save 25-30% at the supermarket by shopping the sales, selecting store brands, and using coupons where it makes sense. Every penny saved puts me closer to developing my brand, www.eileenslovak.com.

Thanks for reading!

For more fascinating facts about toilet paper see:

http://encyclopedia.toiletpaperworld.com/surveys-stories/toilet-paper-statistics

http://www.consumerreports.org/cro/magazine-archive/may-2009/home-garden/toilet-paper/overview/toilet-paper-ov.htm

Published by Eileen Slovak

I am an Author Novelist living in Virginia. My body of work includes: published non-fiction articles, this blog, fictional short stories, a published short story series on www.Smashwords.com, flash fiction, poetry and one published novel "Secret Agent of God", a spiritual thriller. Thank you for your interest in my bio. For more: amazon.com/author/eileenslovak

7 thoughts on “Overwhelmed in the T.P. Aisle?

  1. I really empathize with your plight in the TP aisle, Eileen! I recently had a similar experience when our local store had what looked like a mega special on a well-known make of TP. Instead of picking up our trusty own brand pack, I was tempted. Then I began working on a price comparison. Not easy, because the “special” wasn’t priced the same way as our usual stuff and it becamse apparent that this was intended to confuse the casual shopper. However, I am made of sterner stuff and called up the calculator on my phone. Turned out that the own brand was still much cheaper. No surprise, really…
    Happy shopping!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

RENEGADE7X

NATALIA'S SPACE

Yeah, Another Blogger

An Arts-Filled, Tasty And Sometimes-Loopy Jaunt Through Life

Chaotic Shapes

Art and Lifestyle by Brandon Knoll

deepakdheer

Touch of a grey hair.

The Midlife with a Twist

I THOUGHT I'D HAVE IT FIGURED OUT BY NOW?

The Working Writer

Pro Advice For Freelance Writers

Lucid Being💫

Digital Life After Life!

IMwithJay

Internet Marketing for the Rest of Us

My Plant Babies

"Botany is the art of insulting flowers in Greek and Latin." -Alphonse Karr

Care, Bliss and the Universe

Life, the Universe and Yourself

AlzScience

Reader-Friendly Science On Alzheimer's Disease and Brain Health

Whine And Cheers For Wine

The Wine Experience and everything that comes along with it.

%d bloggers like this: