If you’re not a Facebook superstar, fear not! You likely have other strengths.
In the scheme of marketing things, my Facebook fan page is NOT growing in leaps and bounds. I opened it, because it was one of the many things marketing experts tell authors we must do to sell more books! Well…I think my personal page was a help in letting my friends know that I did in fact finally finish and publish my novel, SECRET AGENT OF GOD. Much to my surprise, many of my friends purchased the book. I rather expected to give copies away to my nearest and dearest, but they beat me to it. Now if I had thousands of ‘friends’ I can see where this might be a place where people sell tons of books. But does anyone really have thousands of friends?
I actually personally know all the people on my Facebook page and I hang in there because among my small group of good people, I might actually lose touch with some of them if I was not there. Time zone differences and my multiple moves have made Facebook necessary.
As far as fan pages go, I think the successful folks in this arena truly love Facebook and are not like me, suspicious by nature and private to a fault. They like sharing. They like getting personal with just about everybody.
In my Facebook beginnings, five years ago, I was so paranoid I refused friends I didn’t know especially well and deleted people who didn’t communicate with me regularly. Suffice to say, I did not really get it. Most of my very best friends refuse to join Facebook at all. Many of us feel forced to take part.
But to the Facebook lovers, maintaining their pages is not work. To them, it’s fun. Now the new push is to start your own Facebook group. I participate in a few of the groups, but do I want to be responsible for one? Not really. Time is the real factor here. None of us has an infinite amount, so where do you spend yours?
This makes me wonder, is Facebook really for everyone? More importantly, if I feel this strongly about it, Is it even where my fiction audience lives?
I have developed a twitter addiction. Of my 3,113 followers, 80% come from Twitter. Approximately 16% come from WordPress and about 4% come from Facebook. Which means, this is already where I spend my time. Why turn myself inside out trying to be someone else?
While some people may handle both Facebook and Twitter well, most tend to fall into one camp or the other.
Writers love Twitter because we can show off how well we write flash fiction and catch phrases. It’s like Facebook for nerds. I’m sure I’ll catch hell for saying that, but I find a real discrepancy in content between the two sites. Facebook on any given day is ripe with messages about friendship, moms, sisters, confidence boosters, pictures and films about cats, dogs and babies. On Twitter I find news, poetry, art, and quotes from the great thinkers, writers, and historians of our time.
Twitter is not as much of a popularity contest as Facebook. A business person may have as large a following as a celebrity. So, do you spend the bulk of your time Facebooking, WordPressing, Tweeting or Instagraming? Do the math. There’s strength and truth in numbers.
And if you’re feeling charitable, please “Like” my page!
Looking for a fast-paced, thriller with a touch of romance? Uncover the SECRET!
Thanks for reading and keep writing!
You make a really helpful point here. I’m a casual user of Facebook socially – I don’t have a writer’s page on it. I’ve thought about it but for the moment I’m not going to do one. I don’t have that many friends on Facebook anyway.
For me Twitter is a lot more useful. Like you say it works well for us writers and I’ve found it much easier to connect with like-minded people on Twitter. And then there’s WordPress which is also really helpful.
It’s funny, I’ll beat myself up over the silliest things before it occurs to me that there is more than one approach or solution to every problem!
That’s very true. Have a good weekend. 🙂
You as well!
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I don’t Facebook or Twitter–only WordPress. I only have so much spare time. I feel fragmented enough as it is trying to keep up with my day job, home life, and writing. If promoting our writing pulls us away from our writing, haven’t we missed something?
I understand completely. Promotion is a full time job itself. I try to share any shortcuts I discover. Since publishing my first, it’s been a challenge to find time to write. Plus, with so many authors giving their books away free, readers seem to expect that. I find this the most discouraging thing of all. I never expected to become a millionaire from writing, but if you are doing it for free it’s tough to remain motivated. I’m very thankful to those who purchase my book. But I am more focused on non-fiction and freelancing because it’s a paycheck. Good luck and keep writing!